The Appetizer On October 18th , 2010, media mogul/rapper Jay-Z, Microsoft and Random House Publishing group subsidiary SpiegelÂ & Grau launched a worldwide viral ad campaign/videogame for Jay Z’s upcoming autobiography, “Decoded” (in stores November 16th).
The Appetizer The concept of Gamification is to take the core basic elements developed and perfected in gaming and integrate them into real world products to encourage consumer purchase, usage, and loyalty.Â
The Appetizer With Apple’s ever evolving iPod device, Apple has already taken a huge bite out of the music industry.Â They have made a strong impact on the movie/television industriesÂ (though the studios were a little more prepared after seeing what happened in music), and now they have set their eyes on the videogame industry.Â
The Appetizer Sony is launching a new cloud-based service titled Music Unlimited for a wide range of Sony devices, but initially starting with Playstation 3 consoles.Â TheÂ service will allow for users to stream millions of songs to their selected device for a monthly fee.
The Appetizer Bioware, one of the most successful and respected game development companies in the world has been known for its great storytelling and understanding of technology trends.Â So it was rather newsworthy when the founder of Bioware, Greg Zeschuk, stated that, “the future isn’t necessarily on consoleâ€¦ That’s the past.”Â