The Appetizer At the AppFronts that took place recently, a panel led to the following conclusion: that apps are the new TV, citing the increased and comparative usage time-wise amongst app usage vs TV viewing by consumers. What this means is that, according to the panelists, in the near future, more people will prefer to […]
The Appetizer A new study was recently released showing that the majority of people from the latest generation (referred to as Millienials), ranging in ages 14-24, prefer watching television programming over non-traditional platforms such as computers and tablets than standard television sets.
The Appetizer In an effort to target their audience’s evolving mobile viewing habits, Cartoon Network announced a new initiative that they are branding a “Micro network.” The Micro network, called Cartoon Network Anything, essentially is an off shoot version of the Cartoon Network (think MTV and MTV2), only it will exclusively target mobile viewers and […]
The Appetizer Streaming giant Netflix has officially put its hat into the original content arena and outright challenged traditional tv with the announcement of its first content development agreements. Netfix entered the industry as a DVD mail order rental company. Over the years, they have continued to expand, placing a heavy focus on streaming […]
The Appetizer The Mobile Content Venture, a group formed from 12 major media companies, announced that by late 2011, they have promised to start upgrading TV stations in the United States, in order for them to deliver Mobile DTV. Â